Objective
Research and review effective brand strategies and brand storytelling methods in order to build authentic brands and communicate their brand promise.
This week’s discussion board will focus on how brands use business storytelling to tell their authentic story.

Instructions: Posts 1 – two parts
1. Read the Three Little Questions in The Brand Gap (Chapter 1) and answer the questions as they relate to a major entertainment brand that you are most familiar with.

2. Provide an example of the company’s brand story and discuss how the story helps build its brand. Include a brief summary and a link to the story (website, ad, YouTube, etc.)

Required Reading
Read the Introduction, Chapter 1 and the Glossary of The Brand Gap.

https://learning.oreilly.com/library/view/the-brand-gap/0321348109/pr03.html

from The Brand Gap

Three Little Questions from The Brand Gap

1. Who are you?

2. What do you do?

3. Why does it matter?

Deliverable
Enter initial posts by Wednesday answering the discussion questions.
Enter a response post by to at least one of your classmates’ initial posts or response posts.
Your initial post must be a minimum of two paragraphs and cite at least one source. Be sure to review the discussion board post requirements. Please use an in-text citation. An end reference is not necessary.
Your response post must be a minimum of one paragraph and cite at least one source. Be sure to review the discussion board post requirements. Please use an in-text citation. An end reference is not necessary.