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Business Project

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Project Structure:

You are to prepare a 5000 word report encompassing the below:-

Structure of the Project

  • Title page
  • Introduction (500 words)

Choose 2 from the 3 suggested areas below: Research relevant academic models and literature and apply to your chosen company.

– Comparative Analysis of the company’s competitive position in its various markets (1600 words); OR

– What issues does the company need to consider when trading across borders – (1600 words); OR

– What considerations should your company look at when trying to create Social Impact (1600 words)

In addition to the above, Discuss what your company needs to consider to enhance their business. This needs to include academic discussion and applied theory (800 words)

Conclusion linked to the earlier critical analysis (500 words)

Total: 5000 words

The following companies CANNOT be used:

  • Apple
  • Microsoft
  • Tesco
  • Samsung
  • Nokia
  • BMW
  • Banks, HSBC, LLOYDS, Barclays

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