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Case Study


Read the Case Study 11-2 (p. 269) Dealing with Traffic Jams in London. Then, respond to the following questions:

· Assess the risks of this project.

· Given your assessment of the project complexity, clarity, and size, what management strategies would you recommend?

· What, if any, of these strategies, were adopted in this project?

· Describe the development methodology that was applied to this project. Was this the most appropriate approach? Provide a rationale for your response.

· When a project is outsourced, who should manage the project—the internal group or the outsourcer? Why?

Read the Case Study 12-2 (p. 292) Stop & Shop’s Scan It! App. Then, answer the following questions:

· What is the benefit of the Scan It! data to Stop & Shop? What are some of the questions the company could answer about its customers?

· How would you assess the level of capabilities of Stop & Shop’s use of analytics? What might the company do differently with the data to gain more value?

· What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?

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