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Communication Strategies

INTRODUCTION

Producing an effective message encompasses efficient planning, organization, and influential communication. In this task, you will:

1. Write a proposal for a new policy for an organization or community using the RRM3 D268 Task 3 Template located in the Supporting Documents section below the rubric.

2. Create a professional, influential, narrated digital multimedia presentation of your proposed change using the RRM3 D268 Task 3 PPT Template also located in the Supporting Documents section below the rubric.

For your proposal and presentation, you may:

A. Select a topic from the “D268 Task 3 Rotating Topic List” document in the Supporting Documents section located below the rubric, OR

B. Use a policy topic based on your own personal or professional interests.

This task includes two parts:

1. A written message plan

2. A professional, narrated multimedia presentation (i.e., narrated PowerPoint or Panopto video) that focuses on a new policy for an organization or community (e.g., workplace, environmental, social group or club, neighborhood, school)

Note: You may use a narrated PowerPoint or Panopto for this task.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission, and no more than a 10% match to any one individual source, can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Tasks may not be submitted as live documents or cloud links, such as links to Google Docs, Google Slides, OneDrive, SharePoint, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

A. Write your presentation plan by doing the following:

1. Describe the audience (i.e., organization leaders, hospital administration, community council members, neighborhood association, neighbors, school board, colleagues, etc.) you wish to target who has the potential to enact your proposed policy.

a. Explain how your proposed policy will affect your chosen target audience from prompt A1.

2. Describe the problem to be solved by the proposed policy.

3. Describe your proposed policy and how it will be implemented.

B. Present your proposed policy from part A by creating a narrated multimedia presentation (i.e., record a voiceover of you narrating a PowerPoint or Panopto video). See notes below for more details on recording options.

1. Your presentation needs to be between 2 and 7 minutes in length.

2. Your presentation needs to be appropriate for the selected audience.

3. Your presentation needs to describe the problem to be solved by the proposed policy.

4. Your presentation needs to propose the change and how it will be implemented.

5. Your presentation needs to integrate the following principles of multimedia design:

a. Effective organization

b. Effective opening and closing

c. Appropriate choice and placement of 2 relevant visual aids (i.e. images, graphs, etc.)

d. Effective use of vocalics (i.e., pitch, tone, inflection, volume)

Note:
Recording Option 1 (PowerPoint):
• If you use a narrated PowerPoint, do not enable the webcam as the file will be too large.

• Your narrated PowerPoint must be submitted in .ppt or .pptx format.

• Each slide needs to include narration.

• The recording must feature a voiceover of you narrating your multimedia presentation.

• For instructions on how to access and use WGU’s PowerPoint, refer to the “Introduction to Microsoft PowerPoint” link in the Web Links section located below the rubric.

• For instructions on how to record a PowerPoint, refer the “How to Make a PowerPoint with Audio” link in the Web Links section located below the rubric.

Recording Option 2 (Panopto):
• If you use Panopto, your webcam is optional.

• The video must feature a voiceover of you narrating your multimedia presentation.

• For instructions on how to access and use WGU’s Panopto, refer to the “Panopto FAQ” link in the Web Links section located below the rubric.

• For the direct link and directions to login to WGU’s Panopto, refer to the “Panopto Access” link in the Web Links section located below the rubric.

• For instructions on how to submit your Panopto video, refer to the “How to Submit a Panopto Video Link for Evaluation” link located in the Web Links section below the rubric.

C. Acknowledge sources—using in-text citations and references—for content that is quoted, paraphrased, or summarized. This includes source citation for any visual elements used in the digital presentation.

Note: Sources are NOT required for this task, but if sources are used, they must be acknowledged and cited appropriately.

D. Demonstrate professional communication in the content and presentation of your submission.

Note: See the rubric for what professional communication entails.

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