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Creativity and Innovation in Business

Creativity and Innovation in Business | Creativity Exercise 1 (5%)
Introduction
For this exercise, you will use Bing Chat to make a conceptual representation of creativity. Before beginning the assignment, you will have explored scholarly definitions of creativity through two assigned readings: “The Standard Definition of Creativity” and “Beyond Big and Little: The Four-C Model of Creativity.” Please achieve reading comprehension prior to starting this exercise.

Deliverables
The key deliverables for this exercise are:

1. A conceptual representation that expresses creativity in a novel and effective manner.

2. A written elaboration that explains how the conceptual representation expresses creativity with quotes from the assigned readings integrated.

3. Affirmative comments on classmates’ posts.

Artificial Intelligence
Use of Bing Chat to create a conceptual representation of creativity is permitted for this assignment. However, you are required to create the idea for the image and prompt. Any other use of artificial intelligence is strictly prohibited. For example, using artificial intelligence to generate the written elaboration or comments upon other classmates’ submissions will activate Sheridan’s academic integrity process.

Process
1. Reflect upon the Standard Definition of Creativity and the 4Cs Model, consider:

· Generating as many examples of each of the 4Cs as possible

· Generating as many associations with creativity as possible

· Generating visual metaphors that express creativity as possible

2. Select one or two options that are particularly novel and effective:

· The design idea should be novel—it expresses creativity in an unexpected or original manner.

· The design idea should be effective—the audience can understand and appreciate how it expresses creativity.

3. Draft text-to-image prompts for Bing Chat.

· For instructions on how to use Bing Image Creator visit this link. Microsoft recommends using a descriptive structure. Consider using adjective + noun + verb + style for your prompt. When developing a prompt, omit the bracketed words that are included in the samples below.

A picture containing dog, accessory, colorful Description automatically generated

A picture containing text Description automatically generated

Groovy (adjective) English Cocker Spaniel Puppy (noun) chilling in a hammock (verb) in Cuban Cubism style (style).

Adventurous (adjective) professor (noun) wearing a jetpack and steampunk safety goggles (verb) in digital art style (style).

4. Enter your prompts and make multiple iterations.

5. Select the most novel and effective conceptual representation of creativity. Write a paragraph or two that elaborates upon the ideas informing the design. Be sure to integrate quotes from the assigned readings and document all research via APA style.

6. Post your conceptual representation and elaboration to the discussion forum on SLATE.

7. Read your classmates’ posts. Provide at least two affirmative replies on classmates’ posts that comment upon the effectiveness and novelty of the designs.

Learning Objectives
1. Understand scholarly definitions of creativity.

2. Develop creativity and innovation skills through a digital activity.

3. Interact with classmates to share ideas and learn from each other.

4. Practice sharing and explaining creative ideas to an audience.

Assessment Criteria
The exercise will primarily be assessed via degree of completion. However, the rubric will be used to indicate level of performance.

1. Creativity: The creation demonstrates originality and uniqueness in its design and concept.

2. Effectiveness: The design expresses creativity in a manner that is understandable and appreciable to the audience.

3. Explanation: The written explanation of the creation is clear and concise, and it effectively communicates the concept and significance of the creation.

4. Course Knowledge: The written explanation integrates direct quotes from the assigned readings, and effectively documents research via APA style.

5. Interaction: Two replies to classmates’ creations adopted an affirmative tone to comment upon effectiveness and novelty.

Rubric
Criteria

Excellent

Good

Marginal

Unsatisfactory

Creativity

The creation demonstrates a high level of originality and uniqueness in its design and concept.

The creation demonstrates some originality and uniqueness in its design and concept.

The creation demonstrates limited originality and uniqueness in its design and concept.

The creation demonstrates little or no originality and uniqueness in its design and concept.

Effectiveness

The creation is effective in that the audience can understand and appreciate how it expresses creativity.

The creation is somewhat effective in that the audience can understand and appreciate how it expresses creativity.

The creation is minimally effective in that the audience can understand and appreciate how it expresses creativity.

The creation is ineffective in that the audience cannot understand or appreciate how it expresses creativity.

Explanation

The written explanation is clear and concise, effectively communicating the concept and significance of the creation.

The written explanation is clear and concise, but may not fully communicate the concept and significance of the creation.

The written explanation is somewhat clear and concise, but may not fully communicate the concept and significance of the creation.

The written explanation is unclear and not concise, and does not effectively communicate the concept and significance of the creation.

Course Knowledge

The written explanation integrates quotes from the assigned readings and accurately documents the research via APA style.

The written explanation integrates a quote from an assigned reading and accurately documents the research via APA style.

The written explanation integrates a quote from an assigned reading but neglects to document the research via APA style.

No direct quotes are integrated into the written explanation. APA style is not applied to document research.

Interaction

Two replies to classmates’ creations adopt an affirmative tone to comment upon effectiveness and novelty.

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