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Cross Culture Management

September 15th, 2023 admin

Complete the Case Study,IKEA Finally Opens in India, Minus the Meatballs. (This can be found on p. 252) Answer questions 1, 3, and 5.
Case Questions:
The IKEA company has waited a long time to get into India. Trace the events and challenges that have led up to this point.
What are the core values and strategy that IKEA wanted to implement in India?
How has IKEA been able to localize its strategic implementation in India?.

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