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DeMar’s Product Strategy Project

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Textbook needed to answer the following questions: Heiser, J. H. & Render, B. (2014). Operations Management (11th ed.). Upper Saddle River, NJ: Prentice-Hall. ISBN 9780132920629 NOTE: The textbook is Operations Management, 11/e (NOT OPERATIONS MANAGEMENT FLEX EDITION, 11/e. The textbook’s learning materials, slides, cases, and etc., can be accessed in the textbook’s publisher website at:

Read the DeMar Product Strategy case from page 183 and answer the case questions

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