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Developing an Advocacy Campaign

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Assignment 1 Application: Part 1 ? Developing an Advocacy Campaign

To complete: For the Part 1 application (approximately 3?4 pages of content in APA format with a title page and references) address the following:
? Describe your selected population health issue and the population affected by this issue. ? Summarize the two advocacy campaigns you researched in this area.
? Explain the attributes that made those campaigns effective.
? Begin to develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan: A description of the public health issue and proposed policy solution
? Specific objectives for the policy you want to be implemented
? Begin to substantiate of your proposed campaign by data and evidence.
? Be sure to paste the rubric at the end of your paper.

Week 4 Population Health,

Part 1 Resources Required Readings

  • Knickman, J. R., & Kovner, A. R. (Eds.). (2015). Health care delivery in the united states (11th ed.). New York, NY: Springer Publishing. o Chapter 5, “Population Health” (pp. 79–97)
  • Centers for Disease Control and Prevention. (2010). Morbidity and mortality weekly report (MMWR). State health statistics. Retrieved from • (2010). Foundation health measures. Retrieved from
  • Kindig, D. A. (2007). Understanding population health terminology. The Milbank Quarterly, 85(1), 139–161.
  • Kindig, D. A., Asada, Y., & Booske, B. (2008). A population health framework for setting national and state health goals. JAMA, 299(17), 2081–2083.
  • State of New South Wales, Department of Education and Communities and Charles Sturt University. (2012). Core 1: Health priorities in Australia: How are priority issues for Australia’s health identified? Retrieved from
  • U.S. Department of Health and Human Services. (2010). Healthy People 2020. Retrieved from HP2020_brochure_with_LHI_508.pdf
  • U.S. Department of Health and Human Services. (2012). Healthy People 2020 – Improving the health of Americans. © 2015 Laureate Education Inc. 6 Week 4 Population Health, Part 1 Retrieved from
  • University of Wisconsin Department of Population Health Sciences. (n.d.). What is population health? Retrieved from Required Media
  • Laureate Education, Inc. (Executive Producer). (2012h). Population health. Baltimore, MD: Author.

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