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Developing Intellectual Capital

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Learning Outcome
Upon completion of this assignment, students will able to:
� Comprehend how organizations are able to develop intellectual capital through a range of human resource development (HRD) strategies, policies and processes.
� Apply a range of appropriate business skills to a team project, including decision-making, problem solving, interpersonal and critical reflection.

Proton and Perodua are Malaysia�s largest automobile manufacturer. As compared to Proton, Perodua has been quite successful in its business ventures. Its products are very popular among Malaysians. Lately, Perodua became the best-selling car company in Malaysia.

(Hint: Possible reason Perodua�s success might include the amount of money they devote to training, the level of employee involvement to training, and the type of training used)

Your Task:
Use multiple sources (company website, annual report, HR magazine, academic journals, and etc.) for the references. Using these sources, do the following

a) Identify the company�s mission, values, and goals
b) Describing why you believe the company�s product is popular
c) Explaining the relationship between training and the company�s competitiveness and business objectives.
d) As technology often has positive return for training, explain how new technologies influence training, and
e) Are training support technologies always needed? Justify your answer.

Assignment Length
Students are required to write a group assignment of 4,000 words, weighted at 100%. Diagrams and charts can be used if required, to illustrate the points. Be prepared to give presentation to the class on the research. The students MUST use up to 5 academic journals as references.

Group Assignment Assessment Criteria
Groups will be graded on the basis of their ability to critically analyze the issues at hand, make recommendations and ability to present the findings in a clear, concise and presentable manner.
Criteria for Assessment
State and Define
� logical sequence and direct relevance to the question
� quality of annotated bibliography
� completeness of analysis
� Purpose or objective
� Presentations includes introduction + body + conclusion/ recommendation
� demonstrated ability to manage and explain contemporary approaches to the development of an organization’s intellectual capital
� Comparative analysis or exceptions
� Broader issues � how theories/ principles apply
� Examples where possible
Critically analyse and evaluate
� Pro & Cons/ advantages & disadvantages/ differences
� Why there are differences
� How are they different and how is it significant
� evidence of research skills to gather information, including a wide range of sources’
� Model of knowledge and existing facts
� Relate to theories/ models/ principles
� clarity of expression and correct presentation of written work

Group Presentation Assessment Criteria
Criteria for Assessment
? Professionalism
? Clear and concise
? Clearly defined topic and scope
? Summarized ideas to facilitate understanding
? Logical arrangement and presentation
? Preparation and quality of presentation materials and aids
? Demonstration of platform skills (posture, gesture, eye contact)
? Time management
Student Participation
? Promoted and managed discussion effectively
? Answered questions informatively and clearly
Participation in team work
? Team cohesiveness

Instructions – group members
The group assignment can be a very enjoyable and fulfilling experience, but it does impose upon the student the need for a high degree of attention to detail, as well as the meeting of deadlines and acquisition of information, and a commitment to teamwork and cooperation. Here below is the list of instructions for the group members:

1. You will be assigned into groups of three, by the lecturer to ensure a thoroughly random mix of students; you are not permitted to form your own group, since everyone should be given an equal opportunity to work with familiar/unfamiliar group colleagues.
2. Once assigned – the groups then organize themselves. You should all exchange email, telephone, or other contact information immediately, to facilitate organization. Then your group should meet at the earliest opportunity to decide which part of questions you would like to pursue for your group work.
3. All the group members are expected to run through the Questions. Familiarity with the questions will make your subsequent decision-making easier.
4. As soon the group members agreed with their task, it is a good idea to the group members to discuss the execution process. You are encouraged to seek the lecturer�s opinion.
5. For the every meeting, the group must keep record on the meeting dates, discussion and agreed action. This is to ensure the progress of the assignment.
6. It is advisable all the members of the group to contribute significantly as self-assessment and peer evaluation will be evaluate for the grading. [Forms: page 5-8]

Of necessity, most academic work is heavily dependent on the findings or ideas of others. Indeed, one aim of academic assessment is to encourage you to research widely. In presenting your work, you must show that you have read widely and the only way to do this is to properly cite your sources in the body of your essay. To do otherwise amounts to plagiarism. Plagiarism is the misrepresentation of the work of others as one�s own work (including ideas, arguments, words, diagrams, images or data). Please be advised that plagiarism is an academic misconduct and would be penalized accordingly, including a mark down.

Group Assignment � Group Meeting Journal

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