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Digital Marketing

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Write an essay of up to 3,000 words on the following topic. Normal rules about word count, referencing and plagiarism apply.
Whilst the focus of digital and social media campaigns is often with younger consumers, the majority of consumer spending power and disposable income lies with the over-50’s. Suggest ways in which digital marketing techniques can be used to successfully reach older consumers. Use examples of actual or proposed campaigns to support your argument.

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