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Ethical Dilemma

Question 1

Write the “company description” of your marketing plan about the market-leading company in your favorite industry that you feel most interested to study, following the example as shown below.
Question 2

Conduct an investigation (e.g. by surfing the web) and find out the mission statement of the market-leading company in any industry of your own selection.
Question 3

List three non-financial and three financial goals that you believe are appropriate for the market-leading company in any industry of your own selection.
Question 4

Please (a) identify an ethical dilemma that might arise in the industry you selected. The dilemma has to involve a difficult decision where it is hard to please both investors and customers; (b)discuss your alternatives to solve the dilemma; (c) recommend the best alternative; (d) explain why the recommendation provides a comprise that manages to please, to a reasonable degree even though not perfectly, both investors and customers.

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