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Global Environments and Management Trends

Assessment___________________________
Assignment:
“Analyse in depth the Environment of a Global Industry. Present your
Strategic recommendations for a Firm in that Industry”
Apply PESTEL and Porter’s Five Forces Analysis on an Industry of your choice. Please be as
thorough and reflective as possible, given the word count limit.
Optionally, you can also apply Demand-Supply analysis to gain insights on the strategic
direction of both prices and quantities in that Global Market.
Your report should be presented in a management report format covering following key
elements:
● Executive summary (make it brief around 150 words – not counted in word limit),
● Introduction (setting out the scope of your work),
● Main body, and,
● Conclusion.
Maximum Wordcount: 2,000 (+/-10%)
Total Marks :45 Marks
“Your employer asks you to explore the potential of expanding operations in
China, a fast growing economy with a different social and cultural
environment than then one you operate now.
Please examine critically the ways through which your company can gain
access to China. Also, please inform your employer about the socio-cultural
environment in China and how the management style should adjust to
accommodate this difference. Please give specific recommendations and
advice to your employer”
You could choose an industry and tailor the answer in relation to that industry.

In your report you could explore the different benefits and drawbacks of entry strategies such
as Acquisitions, Joint Ventures and Foreign Subsidiaries. Which of these is most likely to work
in the case of China, and why? Optional here is a short PESTEL analysis.
Examine the cultural context for China. What steps your company needs to take to succeed
with partners, customers and employees in that cultural and social space? Which opportunities
and which dangers do you foresee and how should your company protect itself against these?
Your report should be presented in a management report format covering following key
elements:
● Executive summary (make it brief around 150 words – not counted in word limit),
● Introduction (setting out the scope of your work),
● Main body, and,
● Conclusion.
Maximum Wordcount: 2,000 (+/-10%)
Total Marks :45 Marks

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