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Implication of the Digital Divide

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Corporations are making the assumption that everyone uses a smartphone. For example, Quick Response (QR) codes can be found in magazines, on posters, and on brochures for all sorts of products.

Watch “The Digital Divide: It’s Not Just About Money” video at

How does this perpetuate the negative outcomes created by the digital divide? What can companies do to change this perception of alienating a subpopulation of their customer base? What are the benefits and risks associated with a BYOD?

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