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Managerial Economics

The FINAL INTEGRATED COURSE PROJECT must demonstrate a comprehensive understanding of all the skills and knowledge acquired throughout the course – to analyze, design, and implement integrative strategies to improve the effectiveness of a company’s global competitive position. The following are the case studies assigned to teams:

· Walmart in Africa

· Alibaba versus Tencent: The Battle for China’s M-Commerce Space

· Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations (Egypt)

· Ethical Leadership: Ratan Tata and India’s Tata Group

· IKEA in Russia: Emerging Markets Strategies and Ethical Dilemmas

The case study requirements must adhere to a 12 page (3) and 15 page (4) APA 6 or APA 7 formatted research paper written in Times New Roman, 12 font, double-space. Below, please find the page guidelines followed by a Rubric.

Page 1: Cover Page

Page 2: Abstract

Page 3: Table of Contents

Page 4: Introduction — Introduce the case study – Provide Company Description

Page(s) 4/5/6/7/8: ANSWER case study questions AND INCLUDE HEADINGS THAT ADDRESS THE 10 CATEGORIES WITHIN THE FINAL GRADING RUBRIC ESSAY WRITE UP. Discuss responses in detail, citing the text, credible research sources, current periodicals, journals, and statistics, to substantiate your claims.

Page 9-10: Provide 2 charts/graphs – “a picture is worth one thousand words”

Page 11: Conclusion/My Role as Leader

Page 12: Reference Page (References) — 6 Scholarly References (minimum) Required

Writing Sources include:

1. American Psychological Association. (2010). Concise Rules of APA Style. 6th ed. Washington, DC: Author. ISBN: 9781433805608

1. Writing Resource Guide https://owl.english.purdue.edu/owl/resource/560/01/

FINAL GRADING RUBRIC

Team Essay Write Up

Company Description

10%

Target Country Description

10%

Entry Strategy (Ch.6)

10%

Operations Environment (Ch.8)

10%

Local Area Profile

10%

Organization Chart (Ch.8)

10%

Staffing Policy (Ch.9)

10%

Leadership & Motivation (Ch. 11)

10%

Communication Methodology (Ch. 4)

10%

Control Processes (Ch. 8)

10%

TEAM ESSAY SCORE

100%

Team Presentation

Oral Flow

20%

Slides/Aids Appeal

20%

Analysis Strength

20%

Connections with course concepts

20%

Soundness of Overall Strategy

20%

TEAM PRESENTATION SCORE

100%

Individual Component Points for Presentation

Oral Communication

25%

Slides/Aids Appeal

25%

Preparation and Answer to Questions

25%

Knowledge (Self-evaluation & Presentation)

25%

Individual Score

100%

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