Throughout this course, you will work in a CLC group on a strategic case analysis project. This project consists of different parts you will complete each week that build on each other.
Go to the Strategy Club website and review the “Sample Strategic Plan for Sanderson Farms” (2020), and “Juniper Networks” (2020) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
Part I: Marketing Expenses Versus Rival Firms
Create a data table to illustrate the marketing expenses vs. rival firms by doing the following:
Step 1: Go to the Investor Relations page on your company’s (Chick-Fil-A) website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.
Step 2: Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Step 3: Prepare a comparative data table to consolidate this information.
Step 4: Prepare a report (250- 500 words) to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.