Competency 1
Competency Statement
Utilizing the SWOT framework, the MBA Candidate will be able to analyze and apply internal strengths to overcome weaknesses and create value propositions that take advantage of external opportunities while avoiding environmental threats. These value creation strategies will address appropriate legal and ethical considerations in relation to their application in achieving strategic corporate competitive advantage.
Competency
Develop marketing strategies to promote products and services.
Learning Objective (LO)
LO 1: Analyze the legal and ethical influences in marketing planning.
LO 2: Analyze factors that influence the consumer decision-making process.
Competency Assessment Description
You’ll begin your Strategic Marketing Plan with developing the environmental analysis and SWOT analysis.
Why It Matters
Watch the following video to learn more about Competency 1. CBE no longer uses the term Modules; they are now called Learning Resources.
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Assessment Information
This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Select an actual company to use for this project. It will be to your benefit to use a company whose company information is accessible. While you will base your plan on the actual company, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.
You will be able to submit this assessment after you’ve completed the Competency 1 Reflection. Include your name in your documents on the first page, upper left. Download and review the rubric. Use it as a guide when completing your assessment.
Downlod and review the Competency 1 Rubric.
Assessment Directions
Assessment Details
Download the Strategic Marketing Plan and complete Part A.
Resources