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MKT 421 Week 2 Team Assignment Marketing Plan Phase 1

Resources: University Library, Internet

Create a new product or service for an existing organization. This

product or service will be the basis for your Marketing Plan

Paper. Obtain your instructor’s approval of your product or

service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

• An overview of the existing organization

• A description of the new product or service

• An explanation of the importance of marketing to your

selected organization’s success

• A SWOTT (Strengths, Weaknesses, Opportunities, Threats,

and Trends) analysis on the new product or service

• The marketing research approach you would use to develop

the marketing strategy and tactics for this new product or


Refer to the Marketing Plan Outline listed on the student website

for the general framework of the Marketing Plan.

Format your paper consistent with APA guidelines.

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