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MKT 421 Week 4 Team Assignment Strategy And Positioning Paper

Use the same product and organization you identified in your Week 3 Strategy and Positioning Paper.

Write a 1,750- to 2,100-word paper that includes:

  • A description of how your marketing efforts and marketing mix will change with each phase in the product life cycle
  • The packaging you will use for your product or service and how it will add value
  • The appropriate pricing strategy for your product or service and the price you will set at launch
  • The channels of distribution you will use to sell your product along with a description of how each channel partner will add value

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment

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