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MKT 441 Week 2 Learning Team Marketing Research Implementation Plan

Resources: Internet, University Library

Select an organization with which you are familiar. The organization must be considering introducing a new product or service.

This organization is the basis for your Market Research Implementation Plan. You will duscussing theis organization in weeks 2, 3 and 5.

Here is the scenario:

Your organization is considering introducing a new product or service.

Write a 700- to 1,050-word detailed outline of your Market Research Implementation Plan in which you address the following:

• Write an introduction describing your selected organization and scenario.

• Based on your selected scenario, identify the detailed areas in which market research is needed, such as population, target market, and per capita, and describe their importance to the organization in the selected scenario.

• Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.

Format your paper consistent with APA guidelines.

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