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Netflix Article – Company Analysis

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1. What is Netflix’s business-level strategy? Support your response with logic and facts from the article. (20 %)
2. Is Reed Hastings and effective strategic leader? Why or why not? Use the characteristics of strategic leadership to help analyze Reed Hasting’s leadership approach. (30%)
3. Conduct a value chain analysis for Netflix based upon the material presented in the article. Make sure to highlight connections between the primary and support activities that create value for the organization. (30%)
4. Select a capability (or bundle of capabilities) that you see as a strength of Netflix. Using the VRIO framework, make a case for that capability (or bundle) as a source for sustainable competitive advantage for the firm. (20%)

Please keep each response to a single page or less. 12 inch font, 1 inch margins, and Times New Roman Font.

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