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Northampton LYQ 3005

Assignment Brief


Assignment title:


Select an industry from the list below where dynamic innovation is taking place. Use appropriate, research and international examples to explain how the internal and external environment has influenced innovation (positively or negatively) in this industry over the last 10 years.



Media and Entertainment

Energy and Utilities

Financial Services

Retail (excluding soft drinks & fast food)

Travel & Tourism







Feedback and Grades due:



Resit Date

TBC : Resit brief is the same as the first sit







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Purpose of the Assessment

The purpose of the assignment is to assess the student’s ability to identify key strategic issues facing industry’s globally and the implications this has to industry development.

 It will test the students understanding of theory within the subject and their ability to apply it to what is happening in their chosen industries today. This provides students with the skills to review industry landscapes at both local and international levels.



Assessment Task


This assignment needs to be presented in an essay format. The word count is 2500 words. Please submit a document using Verdana, 11pt font with 1.5 line spacing. Please include a title page including the full essay title, your name, and student number.


Please refer to the link below for advice on structuring your essay:


Please ensure you follow the advice below and shown on the NILE site regarding content:

Advice #1: Please do not be tempted to only discuss your industry in your home country. It is important to draw comparisons from various countries in order to give a balanced answer that considers the issues at a global level.


Advice #2: The essence of this assignment is to give you skills in analysing key issues facing industries at a global level. While you may include company level examples you need to focus on the dynamics of the industry as a whole.


Advice #3: Note the key words in the title- Innovation, internal and external environment and influence. Consider what has been happening in the industry to drive innovation and the extent to which this has changed the dynamics of that industry, positively or negatively. Analyse your findings.


Please ensure you write the full title of the assignment as given above at the start of your assignment. This will help you to focus on the key areas you need to address. Use the module materials to provide you with relevant theory and academic concepts to support your discussion.


Assessment Breakdown

Marks will be awarded in the following areas:

  1. Student articulates the strategic landscape of the industry effectively showing appropriate use of theory to frame their answer
  2. Student analyses the internal and external landscape and its effect on the industry in terms of innovation and development
  3. Student evaluates the key points made to draw sensible conclusions on the most important aspects affecting the development of their chosen industry
  4. Student demonstrates a consistently high standard of writing; knowledge of a range of quality sources, and uses Harvard referencing correctly throughout



Assessment Submission

To submit your work, please go to the ‘Submit your work’ area of the Module NILE site. It is important that you submit your work to the correct module NILE site, and that your work is submitted on time.


Assessment Guidance

Please refer to the advice notes for some clarity on what is needed within the assignment.

The best assignments are those that demonstrably use knowledge from the course material and explore a range of sources that are of a high quality showing further reading and deeper knowledge. For advice on library resources please check the reading list tab on NILE.


Academic Practice

This is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.

Support and guidance on assessments and academic integrity can be found from the following resources



Learning outcomes

The learning outcomes being addressed through this assignment are:














Knowledge and Understanding

Research and evaluate a range of key issues in strategic management.

Apply a range of key theoretical models


Subject specific skills

Apply academic models to current industry and company examples


Key Skills

Identify and analyse complex strategic issues using appropriate knowledge

Articulating effective arguments in assessment tasks


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