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Product Marketing

Activity 2

This activity/assignment will help students understand concept of targeting and its importance

Task I: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.

This activity/assignment will help students understand concept of positioning and its importance

Task II: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)? Kohl’s, Game Stop, or JC Penney should not be used.

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible.

Bullet points should not to be used.

The paper should be at least 5 – 7 pages in length,

APA FORMAT – Times New Roman 12-pt font, double-spaced, 1 inch margins

utilizing at least five outside scholarly or professional source related to marketing management.

The textbook should also be utilized. Do not insert excess line spacing.

APA formatting and citation should be used.

Iacobucci, D. (2022). Marketing management. Cengage >> Textbook for this course.

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