SWOT Analysis

Organization Overview

Baptist Health South Florida is a large non-for profit organization based in Miami, Florida since 1960, comprising 7 large hospitals, numerous urgent care facilities, and a large network of health care providers spread across southern Florida (Osondu et al., 2017). Aside from their hospital care, BHSF has a clinical care network affiliate called Baptist Health Medical Group. The organization now has more than 26,000 employees and more than 4,200 physicians in its twelve hospitals, corporate offices, and one hundred outpatient facilities and physician practices, ranging from Monroe County up to Palm Beach County (2023). BHSF is continuing to grow with four free standing emergency departments opening in 2023 to early 2025. Their headquarters is located in Coral Gables, Florida. They provide medical, surgical and technological services, including but not limited to cancer, neuroscience, cardiovascular, and sports medicine and orthopedics. They also have urgent cares, diagnostic imaging centers, and outpatient surgery centers and provide specialized services for more than 14,000 international patients (2023).

BHSF’s IT department, known as Technology & Digital (T&D), is going through a cloud-based migration and has recently sold their servers to Amazon profiting over $10 million dollars. T&D has had innovative transformations and is trying to bring healthcare into a digital space. They have produced a patient application called the PineApp which allows patients to schedule, pre-register, and even speak to their physicians on demand. Internally, they have deployed a HIPAA compliant communication application that allows all clinical staff to communicate via text, phone, and videoconferencing with their peers. In its next phase, set to begin Summer of 2023, this application with integrate with Cerner, electronic medical records system, to be able to provide critical value and code alerts and call in orders all through the application via their cellular device, desktop application, or browser (2023).