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Ventria Bioscience and the Controversy Over Plant-Made Medicines

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Business Case Study

Instructions: Please read the instructions in their entirety before you begin writing your case.
To be eligible for full credit:
1. Please answer the questions below using complete sentences. The answers to subsequent questions require you to build upon your prior answers so be thorough. The assigned points reflect the difficulty and/or the amount of information that�s reasonably related to the question and/or should be used.
2. Please do not write in a question/answer style. At this level, you must show your ability to take a problem, define the issues, develop the arguments and analysis, and synthesize all to a conclusion. This is a paper that should resemble such, using APA formatting style and a congruous flow between paragraphs. Only identify the initial question or statement, not subparts.
3. Please do not:
i. Repeat the entire question in your answer. Use this space for your answers. ii. Skip lines or include blank lines. Use these lines for your answers. iii. Use bullet or lists. Write your answers in complete sentences. iv. Exceed page limits. Deductions:
a) (100 pts) Failure to type. Hand written assignments will not be accepted, nor graded. b) (1-5 pts) Failure to type in Word (double-space, font size 12, Times Roman, 1 inch margins on 4 sides). c) (1-5 pts) Failure to follow 1, 2, and 3 above in all parts of your answer (e.g. 1.a.). (1-5 pts). d) (1-5 pts) Failure to name your file in the following format: Your Name_Case Name_Part I or II_Prof. Simmons e) (1-5 pts) Using more than 5 pages for PART I or 10 pages for PART II (do not resubmit Part I). f) (1-5 pts) Failure to �spell-check�, �grammar-check�, and virus-check your submission. g) (up to 100 pts) Lateness. Please see the schedule in the Welcome file.
Please see the accompanying rubric to view how answers to the questions will be graded.
PART I. Introduction and Environmental Analysis (35 points; 5 pages min. – 8 pages max.)
(15 pts.) 1.a. (5 pts.) Write a summary of the case identifying the key issue(s) and stakeholders. (250 words max.)
1.b. (10 pts.) In a page or two, analyze in more detail the interests, concerns, and power of the key stakeholders in the case. Your analysis must include a synthesis of information and knowledge you have gleaned. Then summarize your stakeholder analyses in a table as shown below:
Stakeholder Interests Source of Power One market stakeholder is� Their interest� Their source of power�
(10 pts.) 2. Analyze the external environments (e.g. customer, competitor, economic, etc.) in which Ventria operates as shown in Figure 2.2. Discuss how well Ventria has monitored each of these eight different environments to the extent possible given the information in the
case (e.g. keeping in mind the company is in preliminary stages). Be sure to give examples of how it has succeeded, or not.
(10 pts.) 3. Discuss the extent to which Christopher Stone�s arguments regarding the limits of the market apply and the limits of the law apply, or do not apply, to Ventria.

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