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Walt Disney, Inc

COMPANY NAME: Walt Disney, Inc
Sections to Cover in Order
*Project Cover Sheet is the first page in your final document.
1 Company Name, Mission Statement, and Key Leaders Provide the name of the company your researching, the company mission statement and the names and backgrounds of the key leaders.

Include a 2-3 paragraph response detailing your thoughts on the mission statement and the key leaders.

2 Company History and Timeline Design a timeline detailing the company’s history, including any relevant information on founders, major acquisitions, setbacks, and changes in company image or branding.

Include a 2-3 paragraph response detailing your thoughts on the company timeline.

3 History of Ethical Decision Making and Social Responsibility Research the company’s history of ethical decision making and social responsibility. What have they done to put themselves into good standing with the public and to give back to their community?

Include a 2-3 paragraph response detailing your thoughts on the company’s history of ethical decision making and social responsibility.

4 History of Lack of Ethical Decision Making and Social Responsibility Research the company’s history of poor ethical decision making and social responsibility. What have they done to receive public backlash? How have they failed to deliver for their community?

Include a 2-3 paragraph response detailing your thoughts on the company’s history of lack of ethical decision making and social responsibility.

5 Marketing and Distribution Strategies How has the company utilized marketing and distribution strategies to strengthen their position and increase their profitability?

Provide at least 3 specific examples and include a 2-3 paragraph response analyzing and commenting on their marketing and distribution strategies.
6 Operations and Strategic Planning How has the company utilized operations and strategic planning to strengthen their position and increase their profitability? Take into consideration management, human resources, and natural resources, and trend.

Provide at least 3 specific examples and include a 2-3 paragraph response analyzing and commenting on their operations and strategic planning.
7 SWOT Analysis Complete a SWOT analysis on the company and respond with your comments and insights in 1-paragraph for each area: Strengths, Weaknesses, Opportunities, Threats.
8 Financial Outlook Next 5 Years What is the company’s financial outlook over the next 5-years? Look at and analyze any financial documentation that is publicly available including, budgets, financial statements, etc.

You must provide at least one document, graph, chart, etc. in this section and include a 2-3 paragraph response of analysis and interpretation.
9 Global Presence and Standing What is the company’s position in the global market? What sort of presence do they have in other countries and among peoples outside of the United States? How does this perception influence their global standing? Where do you see the company’s global presence going over the next 5-7 years?

Provide a 2-3 paragraph explanation and summarization, along with 3 specific examples.

Cover Sheet
Your cover sheet includes your name, date, class name and class time, and instructor name in the upper left-hand corner of your paper. The company name is centered on the page.
You may include an image or logo on your cover sheet.

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